The perils of using in-house resources for property analytics
There’s no denying how powerful analytics are as marketing tools for agencies. High quality research materials, consistently released and beautifully presented are the ultimate way to boost brand prestige.
But beware. Attempting to do this yourself can do more harm than good (if you don’t have a research department). If you don’t release it regularly it will not be effective. If it’s not attractive or worse still, not accurate it may seriously damage your brand.