Allow me to make an offer you can’t refuse….
Are you an estate or letting agent working in England or Wales?
Want to market your business in a better way, save money, save time and add to your bottom line?
Yes – Read on.
No – No worries, have a great day!
This is an unabashed sales offer, it’s not something we normally do – we might have done it once before in 3 years. I’m inclined not to like them (sales promotions) because for us getting the right customers is more important than getting the most customers (for reasons I’ll outline below). But then again, if you don’t try something you’re relying on assumptions and that’s a dangerous way to run your business/marketing.
So here goes…
We’re offering new customers a no risk discount of 50% off their first three reports when they sign up to the Local Housing Market Research subscription service before the end of July. Try the service risk-free, cancel any time, and see what it can do for your business.
That’s 50% off, risk free, cancel anytime.
Already know what we’re about and want to take advantage right away, the first step is to check your area’s availability….
If you want to find out more about what we do (including examples) then read on, but know that this is…
the best deal we’ve ever offered.
We work with Estate and Letting Agents all over the country, ghostwriting local market research to save them time and help them find and impress more clients. Our research helps our clients demonstrate their local market expertise and makes them the natural choice for homeowners and landlords. Working with us, agents are able to consistently stay in touch with their audience by sharing relevant and interesting insights into the market, keeping them front of mind when someone is considering a move.
But don’t just take my word for it…..
‘We have subscribed to ResiAnalytics for over 2 years and wouldn’t be with out it. They provide us with easily digestible market data with visuals specific to our area. We take our Resi with us to win instructions but also use it for keeping in touch with clients, as a monthly blog on our website and across social media platforms. It marks us out as the property expert in our area. A great resource.’
Lizzie Burt, Chinneck Shaw, June 2019
Okay, so that’s a great testimonial but it’s not true of every client. In fact, we’ve worked with hundreds of clients who have cancelled within the first 3 months of signing up. In contrast, we’re still working with some of the clients from the very first reports, more than 3 years ago. When you consider that we don’t tie people into long contracts (just a month’s notice at any time) that’s saying something.
What does this mean to you? Well succinctly, publishing research of the type we supply is not for everybody. Secondly, and most importantly the research we supply is worthless if you don’t show it to anyone.
Almost everyone who cancels in the first 3 months tells us they didn’t have the time to actually use the research, whether that’s in email, print, social media – I can understand why they would cancel and I bet so would you.
Well this is actually great news for anyone with the right plan and processes in place. I totally get how time starved most business owners are, I’ve been there in estate agency for more than 10 years after all. But the fact that most of your competitors don’t have a consistent approach to their marketing is actually a massive advantage for you and we’re here to show you how to take advantage.
Hence the offer, 3 months half price – see how it works for your business.
You might be thinking. “Ok, I hear you, but what’s actually in it for me?”
I’ve added an example of the newsletter below but first let me lay out what you get and why you need it.
What you get:-
- Local Market Research, not national, not regional – YOUR AREA
- Branded PDF newsletter with fresh content every month
- Plain text, data and charts to add elsewhere across your marketing
What you can do:-
- Use in print
- Hand-outs and leave behinds
- Blog/News on website
- Email marketing
- Social media
- Video presentations
Why you need it:-
- Differentiate your business as the local experts. You can either be ‘just another estate agent,’ ‘a cheap estate agent’ or ‘the expert estate agent’ you can read more about our thoughts on differentiation here.
- It’s marketing people actually want! How many times have you been introduced to someone locally, at the school gates or out to dinner and the first thing they ask you when they find out you’re an estate agent is what’s happening in the property market? You’d better believe there’s a ton of people you haven’t met interested to hear from you once you start thinking about what they want to hear.
- It’s consistent, every month fresh news and research written to a high editorial standard. Consistency is critical for successful marketing. Let’s face it, you’re not going to get your brand on the tip of people’s tongues with one-off, or sporadic efforts on different channels.
This approach works because it focuses on what your would-be-clients want, making it easier to get attention and when you have that attention it sets you apart from the competition. We’ve worked hard over the years to refine and improve on the service, experimenting with different layouts, word counts and of course hundreds of different stories. We know it works and that’s why we’re not asking for long onerous commitments.
So, you might be thinking, what actually is half price?
The standard Newsletter subscription ranges from
£150-£300+ vat so we’re giving you the chance to trial the service for just £75+ vat per month for the first three months, subject to availability.
Still not sure? No problem, we’re here to help so if you have any questions then get in touch and we’ll be happy to answer any questions you may have.
Call us on 0333 9398 599